Personalized wellness, simplified.
One monthly box of vitamins and supplements, tailored to your body. We replace quiz guesswork with real at-home diagnostics — no more juggling ten bottles or wondering what you actually need.
Free at-home test kit for founding members · Cancel anytime
800+ members on the founding list
Vitamin D
Below optimal
Added to your July pack
Your box
7 daily nutrients
Precision-dosed for your goals
How it works
Three simple steps to a wellness routine that's actually yours
We took everything complicated about supplements and made it feel effortless.
Test at home
Order your finger-prick test kit, collect your sample in minutes, and post it back with the prepaid pack. No clinic queues, no appointments.
Results in 5–7 days
We formulate for you
Our clinical team reads your real biomarkers — not a quiz — and builds a precision-dosed daily formulation around your specific goals and gaps.
Reviewed by pharmacists
One box, every month
Your nutrients arrive pre-sorted into simple daily sachets. Retest each season and we adjust — so your box evolves as your body does.
Free delivery, cancel anytime
40+
Biomarkers read
5–7 days
To results
ISO-grade
Lab partners
Real diagnostics, not quizzes
Personalization that's measured, not guessed
Most “personalized” supplement brands build your plan from a lifestyle quiz. We start with your actual biology — because your body doesn't answer multiple choice.
The quiz approach
- Guesses from lifestyle questions
- Same formula for similar answers
- No way to measure real deficiencies
- Can’t prove it’s working
The House of ROW way
- Measures real blood biomarkers
- Formulated to your exact numbers
- Pinpoints your true gaps
- Retest to see the change
Why House of ROW
Everything your wellness routine needs. Nothing it doesn't.
We designed each feature to close the gaps other personalized supplement brands leave wide open — from real testing to genuinely simple daily habits.
Built on your biology
Every capsule is chosen because your results said you needed it — no filler nutrients, no one-size-fits-all multivitamin.
One box replaces ten bottles
We pre-sort your full daily stack into labelled AM/PM sachets. Tear, take, done — the whole cabinet lives in a single box.
Adapts every season
Retest quarterly and your formulation updates automatically as your levels, goals and life change.
Clean, traceable sourcing
Third-party tested, non-GMO actives with locally sourced ingredients wherever possible — full transparency on every batch.
Delivered to your door
Free monthly delivery across South Africa. Pause, skip or cancel from your account in one tap — no phone calls.
Guidance, not overwhelm
A plain-language report explains what each nutrient does for you, so you finally understand what you’re taking and why.
A daily ritual that fits real life
Precision-dosed capsules, portioned for the day and matched to your results — so staying consistent finally feels simple. Your box, your body, your pace.
How we compare
The personalization others promise — proven, and made for here
House of ROW
That's usPersona Nutrition
Vitaminlab
Faithful to Nature
Comparison reflects House of ROW's core offering versus publicly described competitor features, for illustration.
Simple pricing
One membership. Everything included.
Premium yet accessible — priced to sit right alongside a normal retail supplement basket, but built entirely around you.
≈ $45 / month · billed monthly · no lock-in contract
- Seasonal at-home diagnostic test kit
- Fully personalized daily formulation
- Pre-sorted AM/PM daily sachets
- Plain-language results & progress report
- Free monthly delivery in South Africa
- Pause, skip or cancel anytime
Founding members get their first test kit free. Waitlist opens enrolment in order of sign-up.
Growing to 9,500+ members by Year 3
Join the founding 800 shaping the future of personalized wellness in South Africa.
Loved by early members
Health-conscious people, finally simplified
4.9/5 from early access members
“I finally know what my body actually needs. The test showed I was low on iron and vitamin D — my box fixed exactly that, and my energy is night and day.”
Thandiwe M.
Cape Town · Member since launch
“I used to have eight bottles cluttering my counter. Now it’s one box and two little sachets a day. The simplicity alone is worth it.”
Daniel P.
Johannesburg · Founding member
“The results report explained everything in plain language. It’s the first time a wellness brand treated me like I could understand my own health.”
Lerato K.
Durban · Founding member
“Retesting each season and watching my numbers move is genuinely motivating. It feels like a plan, not a guess.”
Sipho N.
Pretoria · Member since launch
Testimonials are illustrative sample content for this founding-launch preview.
Questions
Everything you might be wondering
Quizzes infer your needs from lifestyle questions. We measure them. Your formulation is built from a real at-home diagnostic test that reads your actual biomarkers, so your box reflects your biology — not your best guesses.
A simple finger-prick collection you do at home in a few minutes. You post it back in the prepaid packaging and our accredited lab partners return your results in 5–7 days. No clinics, no appointments.
The Founding Member Box is R800 (about $45) per month, billed monthly with no lock-in contract. Founding members receive their first diagnostic test kit free.
Every formulation is reviewed by qualified pharmacists and built from third-party tested, non-GMO actives. We prioritize clean, traceable and locally sourced ingredients wherever possible.
Anytime, in one tap from your account — no phone calls or emails required. You can pause, skip a month, or cancel whenever you like.
We’re enrolling founding members now and opening boxes in sign-up order. Join the waitlist and we’ll email your test-kit invite as soon as your spot opens.
Founding members
Your wellness, finally made simple
Join the waitlist to claim a founding spot and a free at-home test kit. No cost to join, and you'll be first in line when enrolment opens.
We'll only email you about your founding spot. No spam, and nothing is charged today.